Instagram introduces Shop and Reels Tabs

Instagram introduces Shop and Reels tabs. Instagram is introducing a big change in its home screen. The social media platform has introduced a Reels tab and a Shop tab

The Reels tab is built to discover short videos from creators all over the world. The Shop tab gives the user a shortcut to connect with brands and creators and discover products. Reels was introduced a few months the ago and the company seems to be pushing forward the new short video format, which gained more popularity after TikTok was taken down from the Play Store and App Store in India. With the Shop tab, the company is planning to make it easy to shop on Instagram, and it claims this new positioning will also support small businesses

The user can find personalized recommendations, editors’ picks curated by the platform’s @shop channel, shoppable videos, new product collections, and more.

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